BLUE TUNNEL CORP.
TRADING
Caution! Stay Tuned and Make the Right Choice.
DISHONESTY
SELLING LIES
Selling something promising what it doesn't do.
BUYING LIES
Buying something without knowing very well if it complies with what is promised.
CHEAT
SELLING LIES
Selling something promising what it doesn't do.
BUYING TRUTHS
Buying something being sure that it complies with what is promised.
FICTION
SELLING TRUTHS
Selling something promising what it really does.
BUYING LIES
Buying something being sure that it complies with more than is promised.
HONESTY
SELLING TRUTHS
Selling something promising what it really does.
BUYING TRUTHS
Buying something being sure that it complies with what is promised.
"O Amigo da Onça" ("The Fair-Weather Friend", immortal cartoon by Péricles de Andrade Maranhão, Brazil, 1943-1962. Text translated. A private collection..
"Technologies" and "Trademarks". The difference.
People sometimes make a mistake between buying "technologies" and "trademarks".
"Technologies" are complex and require Exact Sciences' requirements to be met, regardless of this or that brand, to deliver adequate, accurate and reliable results.
"Trademarks" are not, never were, and never will be technologies. They are products names established to attract the consumer.
When "trademarks" are bought as "technologies," negative results appear, flaws and inefficiencies are evident, and uninformed users are surprised.
Do not be surprised!
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